About ATG Execution

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ATG Execution will challenge you and your stakeholders to think differently about your business. The ATG Execution team will guide you through planning and work alongside your team to execute strategies and tactics that drive transformation and realize growth.
  • 2. Robert PozeskyPartnerATG Execution SpecialtiesOperational Excellence,Performance Improvement,Reengineering, LEAN, BusinessProcess, IT IntegrationExperience• Over 20 years experience inoperations and operationsimprovement• Former VP for a tech-drivenhealthcare managementorganization• Founder and partner withBirchwood Consulting – aniche performanceimprovement practice• Deep operational expertise inhealthcare, services andmanufacturingEducation• BS – Industrial Engineering,Penn State• MEng – Operations Researchand Industrial Engineering,Penn StateMichael SchmidPartnerATG Execution SpecialtiesStrategic Planning, MarketingPlans, Communications &Programming, SalesManagement, Business &Product Development, BusinessProcessExperience• Over 17 years experience instrategic marketing andintegrated marketingcommunications• Expertise in productdevelopment & managementin Tech, Food & Agriculture• Former VP Marketing &Business Development forglobal Ag equipmentmanufacturer• Former CMO national snack &confectionery manufacturerEducation• BA – German, Naval Science,Old Dominion University• MBA – Finance, Marketing, OldDominion UniversityOneida DeLucaPartnerATG Execution SpecialtiesPerformance Improvement,Strategic Planning, HealthcareProgram Development,Business Process, OrgDevelopment & HR PlanningExperience• “Big 5” Consulting• Over 20 years experience inhealthcare and manufacturingprocesses and programdevelopment• IT implementation• Production planning• Reengineering and costreduction• Former production planner fora fortune 500 manufacturingfirmEducation• BA – Physics, Franklin &Marshall College• BS – Industrial Engineering,Columbia University• MS – Health Administration, StJoseph’s UniversityThe ATG Execution – Executive TeamACCELERATINGEXECUTION
  • 3. Execution – The ATGE FocusACCELERATINGEXECUTIONAchieving faster results – accelerated executionExecution from afar is unmanageable and ineffective. The ATG Executionteam fully commits to their clients, working in concert with clientstaff/employees to move from strategy to action.Even the best laid plans and tactics are ineffective without execution.The ATG Execution team ties Strategy to Performance.Strategy to Execution - It’s what we do…relentlessly, everyday to helpour clients achieve optimal results.Execution - The ATGE FocusPrimary Industries:Manufacturing & DistributionHealthcareBusiness Services & ITFood, Agriculture & TechnologyCompanies with $20-500 MM RevenuePositive EBITDA or TurnaroundGrowth Challenges / Growing PainsWe work with smaller companies whensignificant growth or business developmentis a driving consideration.EEEEEEEEE
  • 4. • Strategic Planning• Market Assessment and Review• Organic Growth & Acquisitive Growth Plans• Identify Acquisition Targets• International Business Opportunities• Product/Service Innovation with Stage GateAssessment• Actionable Marketing and Sales Plans• Integrated Marketing Program Development &Implementation• Organizational Structure and Alignment• Change Management• Talent Evaluation & MentoringATG Execution will challenge you and your stakeholders to think differently about your business. TheATG Execution team will guide you through planning and work alongside your team to executestrategies and tactics that drive transformation and realize growth.ACCELERATINGTRANSFORMATIONBusiness TransformationIDENTIFYING, PLANNING & EXECUTING TO DRIVE TO THE NEXT LEVELALIGNING STRATEGY WITH PERFORMANCEACTIONABLE DELIVERABLES
  • 5. ACCELERATINGTRANSFORMATIONBusiness TransformationIDENTIFYING, PLANNING & EXECUTING TO GET TO THE NEXT LEVELSignificantly and quickly raising the performance of your company requires a clear path toOperational Excellence. ATG Execution brings proven models and measurement criteria to driveEBITDA performance, support your growth and create a culture of accountability and continuousimprovement in your organization.• EBITDA Growth & Turnaround• Capacity Growth• Cycle Time Reductions• Quality Improvements• IT/ERP Integration• Lean Manufacturing/Service/Office• Forward Looking Key Performance Metrics• CapEx Strategy• Facility Planning• Acquisition Integration• Expansion and/or ConsolidationPERFORMANCE IMPROVEMENTACTIONABLE DELIVERABLES
  • 6. ACCELERATINGTRANSFORMATIONBusiness TransformationDrove Profitability“ATG Execution introduced a new manufacturingprocess, resulting in driving up Gross Profit nearly 13%in the first four months following execution.“- Managing Partner & CMO, Specialty FoodsManufacturerSolid Strategic Thinking"Over the past 5 years, we have used ATG Executionas an extension of our strategic planning function.They have assisted us with the full range of programand facility development and have always delivered afirst class product on time and on budget. ATGExecution brings solid strategic thinking skills andexcellent customer service to each endeavor.”- Vice-President, Community HospitalFive Times Over Three Years"We’ve brought ATG Execution back for fiveengagements over the past three years. That shouldtell you we’re happy with their work.“- National Engineering Manager, InternationalManufacturer of Consumer ProductsIn 6 weeks• Doubled throughput of orders.• Cut lead times by 75%.• Increased storage space by 35% in same footprint.In 10 weeks• Increased operating margin by 10%.• Improved capacity by 35%.• Decreased direct-labor cost per piece by 50%.In 12 weeks• Eliminated 50% of the process steps.• Increased order capacity by 40%.• Decreased supplier lead times.• Established Key Performance Indicators.In 8 weeks• Avoided need for new facility ($10 million cost).• Reduced operating costs by 33%.• Increased on-time shipment and ship accuracy to >98%.Better Strategic and Operational Direction“ATG Execution’s leadership in developing governancestructures in several practices resulted in thosepractices developing better strategic and operationaldirection and improved bottom-line results.”- VicePresident, Multi-Practice Medical Group
  • 7. • Development and Execution ofSales/Marketing Plans• Acquisitions and Partnerships• International Markets• Disciplined Process for Product Development• New Product Launch• Fully Integrated Marketing Campaigns• Public/Media Relations• Social Media CampaignsBusiness GrowthACCELERATINGGROWTHDRIVING SHARE AND INCREASING REVENUEGAIN MARKET SHARE THROUGH ORGANIC GROWTH AND/OR ACQUISITIONATG Execution drives awareness of your brandand rapidly gains share for your company.You can focus on your competencies in drivinginnovation, while inserting a skilled team tomanage the process of funding (if necessary) andlaunching your concepts to the marketplace.ACTIONABLE DELIVERABLES
  • 8. Business GrowthACCELERATINGGROWTHPRODUCT AND SERVICE COMMERCIALIZATION• Acquisitions• Product Innovation & Development• Product Management• Connection to Venture Capital, PrivateEquity and Investment Banks• Product Planning• Acquisition of Appropriate FundingSources• Creation of Ask Packages• Development of Monetization Models• Disciplined and Proven ProductDevelopment-to-Launch ProcessAs an entrepreneur or company leader you want to commercialize new products or services thatdisrupt markets and create a competitive advantage. ATG Execution can help you Move from Mindto Market to Monetization. We acquire the funding and serve as the management team toensure a successful launch and deploy a sustainable business model.GAIN MARKET SHARE THROUGH ORGANIC GROWTH AND/OR ACQUISITIONACTIONABLE DELIVERABLESProduct Lifecycle Managementsource: BCG
  • 9. ACCELERATINGGROWTHBusiness GrowthTurn Around• Helped grow company from $56M to $84M in undertwo years, driving from negative operating margin toover $4.8M EBITDA.• Created and launched a corporate rebranding andrepositioning initiative and in one year drove globalsales by an incremental $10M and moved thecompany from the perception of a second-tier agequipment manufacturer to a top-tier producer andsupplier.Product Development• Instituted a disciplined product development process• Launched an unprecedented five new products withinone year of process implementation.Integrated Marketing• Established a marketing communications process wheredirect e-mail campaigns, press releases, white papers,print and electronic and social media are fully integratedand consistent in messaging• Launched a direct-to-consumer e-commerce platform,driving national retail business from $0 to exceed $250K inunder two yearsInternational Markets• Opened new markets for food manufacturer in Singaporeand Japan.• Brought large wholesaler into Brazil and Columbia.• Established channels across Latin America for largeconsumer product manufacturer.New Service Offerings; Improved Profitability"Over several engagements with one of our specialtypractices, ATG Execution successfully developed severalnew service offerings, integrated new providers,improved the profitability of the practice by over aquarter of a million dollars, increased patientsatisfaction and streamlined processes,.”- Vice President, Multi-Practice Medical GroupFocused the Organization"We didn’t have anyone on staff who had the time andexpertise to do the detailed work of getting our newbusiness line defined and off the ground. ATG Executionfocused the organization and weeded through all thechanges needed to give us the potential to be highlysuccessful with the new business line.“ - President,Consumer Product ManufacturerNew Product Development“We spent over 2 years and $1M stuck in thedevelopment stage of a new poultry houseenvironmental control, ATG Execution helpedstreamline our product development process andlaunch.”- VP Marketing – Global Ag Equipment ManufacturerInternational Operations“ATG Execution helped us expand 3PL operations inPanama to better serve our clients which include anumber of Fortune 500 companies.”- Vice President – Panamanian Logistics Company
  • 11. Robert E. Pozesky, PartnerBob has over 20 years of experience in applying business improvement strategies both as a consultant and as anoperations leader. Prior to joining ATG Execution, he was a partner in a successful Operations Improvement andStrategy Implementation consulting practice. Bob was the Vice President of Operations for a technology-basedmanagement services organization. In this role, he guided the restructuring of daily operations, improvement ofkey business processes, and development of a management reporting system while returning the organization toprofitability. He was a key team member involved in integrating acquired companies and streamlining operationsand information systems at sites around the country. Bob has also worked in various roles providing a breadth ofimplementation-based consulting services centered on process redesign and management to the health care,manufacturing, and service industries.Bob has a B.S. degree in Industrial Engineering and a dual Masters of Engineering in Operations Research andIndustrial Engineering from Penn State University. He is a Certified Manager of Quality/Organizational Excellencewith the American Society for Quality. Bob has also completed his initial Fundamentals of Engineering certificationin progress towards licensure as a Professional Engineer and has completed post graduate course work inHealthcare Management.Bob is a Board Member of Manos House, a drug and alcohol rehabilitation facility for teenage boys. He was on theBig Brothers Big Sisters of Lancaster County Board of Directors for nine years, is a 2004 Forty Under 40 awardwinner presented by the Central Penn Business Journal, a 2002 Graduate of Leadership Lancaster, a SeniorMember of the Institute of Industrial Engineers, a Senior Member in the American Society for Quality, a pastjudge for the Lancaster Science & Engineering Fair, and was a baseball coach with the Hempfield YouthAssociation. Bob enjoys skiing, golf, traveling and photography.ACCELERATINGTRANSFORMATION&GROWTHThe ATG Execution Team
  • 12. Michael W. Schmid, MBA, PartnerMike has a special emphasis and expertise in strategic planning, marketing communications and programming,and product and business development. A former business owner of a snack/confectionery manufacturing firm,he has a deep background in production operations and logistics in food, electronics, and industrial equipment.He enjoys a solid reputation and track record of driving businesses and products from concept to thriving,revenue-generating ventures. Mike is a hands-on, professional with an acumen for turn-around activities. He hasover 17 years of experience directing profitability improvement and brand-equity via product developmentinitiatives and innovation. Mike is highly skilled in marketing communications and PR and leveraging integratedcampaigns to grow market share and quickly build awareness.Prior to his engagement with ATG Execution, Mike was the Vice President of Business Development and Marketingfor Valco Companies, Inc. – a global manufacturer of machinery and systems for the animal agriculture sector.In his early career, Mike served as a commissioned officer in the United States Navy in both active duty andreserve capacities. Following the Navy, Mike managed two lines of business for Leitch Technology Corporation, amanufacturer and worldwide distributor of professional television, cable and satellite broadcast equipment. Helater joined the Wolfgang Candy Company as Managing Partner and Chief Marketing Officer.Mike earned a bachelor’s degree in German language with a minor in naval science and a master’s degree inbusiness administration from Old Dominion University in Virginia. Mike serves as Junior Warden on the Vestry atSt James Episcopal Church in Lancaster, PA and on the boards of LancasterHistory.org, North York Properties andthe York County Tourism Foundation. He has recently served on the boards of the York County Convention &Visitors Bureau, the North Museum of Natural History and Science, and the Boy Scouts of America - DistinguishedCitizen of Lancaster County Initiative. He has been active in several trade committees, including the MarketingCommittee of the National Chicken Council, the Marketing Committee for the National Confectioners Association,the Pennsylvania Food Marketing Cooperative, and the Central Pennsylvania Food Manufacturers’ Consortium..ACCELERATINGTRANSFORMATION&GROWTHThe ATG Execution Team
  • 13. Oneida D. DeLuca, FACHE, PartnerOneida had an extensive background in business consulting and project management. Prior to ATG Execution,Oneida started and grew Birchwood Consulting Group with her partner for 13 years. This managementengineering firm helped a wide range of businesses improve profitability by identifying and implementingstrategic and operational improvements that improve bottom-line results. She also worked as a Senior Consultantfor a "Big Five" accounting and consulting firm, leading business systems consulting projects in manufacturing,healthcare, and service organizations. She has experience as an internal consultant for two of Central PA ’slargest employers providing operational analysis expertise, guiding reengineering and improvement projects, andleading cost-reduction activities. In addition, Oneida was a production planner for a Fortune 500 manufacturingcorporation and periodically teaches undergraduate healthcare administration courses for Penn State-York andLancaster campuses.Oneida has a B.A. degree in Physics from Franklin & Marshall College, a B.S. degree in Industrial Engineeringfrom Columbia University, and an M.S. degree in Health Administration from St. Josephs University. Also, she hascompleted graduate work in Industrial Engineering and Management while working as a teaching and researchassistant at North Carolina State University.Oneida is a graduate of Leadership Lancaster, a 2005 recipient of the "Best 50 Women in Business" awardpresented by the PA Department of Community & Economic Development, and a 2002 recipient of the FortyUnder 40 business leadership award presented by the Central Penn Business Journal. In addition, she is a boardmember of Schreiber Pediatric Rehabilitation Center, the past Chair of the Lancaster County WorkforceInvestment Board, a member of the Lancaster Rotary, a Fellow in the American College of Healthcare Executives,and a member of the Institute of Industrial Engineers. Oneida is also a volunteer and active participant in her twosons’ school and sports activities.The ATG Execution TeamACCELERATINGTRANSFORMATION&GROWTH
  • 14. David W. Whitwell CPA, MBADavid is B2B CFO Partner providing as needed CFO services. He is an operationally-focused financial executivewith twenty five years of broad financial, accounting and management experience helping companies be moresuccessful. David has a diversified range of industry experience from pharma to manufacturing to tech andbusiness services. He has been the CFO for small, privately -held entrepreneurial companies and small publiccompanies as well as Divisional CFO for a large multi-billion dollar entity. He was Manager of Finance withSchering-Plough, and he started his career in the “big Eight” with Ernst & Young in public accounting.Davids strengths include a strong analytical and problem solving ability, effective communication skills, businessprocess enhancement, acquisition integration and cash flow improvement. He prides himself on being able toeffectively develop, summarize and communicate financial information to non-financial managers. Some areas ofexpertise include: Budgeting and Planning; Acquisition Analysis & Integration; Operational & Financial Analysis;Strategic Business Plans & Start-ups; Fund Raising including Bank and Venture Capital; Cost Reduction &Restructuring; and, Internal Controls and Processes.During the last fifteen years David has developed new strategic business plans for mature businesses as well asstart-ups and new cutting edge technologies. He has performed many activity based cost analyses for companiesto help them identify and turn around, low or poor performing business segments or product lines. He hasparticipated in license negotiations for patented new technologies and pharmaceutical products as well asmanufacturing agreements. In addition, he has been involved with evaluating, selling and integrating numerousacquisitions during his career. He has assisted in raising many forms of capital including venture capital, bridgeloans and bank financing. He has also managed the process of listing on the Alternative Investment Market (AIM)of the London Stock Exchange.David has a B.S. in Accounting from The Pennsylvania State University and an MBA from Lehigh University. Hecompleted several master of industrial engineering courses at the University of Memphis. He is a Certified PublicAccountant as well as a Certified Management Accountant. He was the 2011 Philadelphia Business Journal part-time CFO of year for one of his B2BCFO clients. He is the executive director of the BYC soccer program and apast board member of the Stamford child care center and the Kirkwood Glen homeowners association. He isactive in his local community volunteering at his childrens school and coaching their sports teams.The ATG Execution TeamACCELERATINGTRANSFORMATION&GROWTH
  • 15. Librado Gonzalez, PhD, MBA, CCM, CEC, CSSMNNTransforming your business into a successful international venture requires a deep understanding of economicrelationships and the world’s inter-connectedness. With an MBA and licensed law degrees in the Americas andEurope, Librado can lead your business through the intricacies of international growth and development.Librado’s experience as a hands-on manufacturing professional includ
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