BSBMKG506 Plan market research needs Learner Workbook

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BSBMKG506 Plan market research needs Learner Workbook
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    BSBMKG506 Plan market research needs Learner Workbook    Page | 2 RTO Provider No. 52146 |CRICOS Provider No. 02789G| Page 2 | 29  Table of Contents Table of Contents ......................................................................................................................... 2   Candidate Details ......................................................................................................................... 3  Assessment  –  BSBMKG506: Plan market research needs .............................................................. 3 Competency Record to be completed by Assessor ........................................................................ 4 Observation/Demonstration ........................................................................................................ 5   Activities ..................................................................................................................................... 6  Activity 1A ....................................................................................................................................... 6 Activity 1B ....................................................................................................................................... 9 Activity 1C ..................................................................................................................................... 12 Activity 2A ..................................................................................................................................... 13 Activity 2B ..................................................................................................................................... 15 Activity 3A ..................................................................................................................................... 17 Activity 3B ..................................................................................................................................... 19 Activity 4A ..................................................................................................................................... 21 Activity 4B ..................................................................................................................................... 23 Activity 4C ..................................................................................................................................... 24 Group Activity ............................................................................................................................... 25 Skills and Knowledge Activity ........................................................................................................ 27 Major Activity ................................................................................................................................ 29  Page | 3 RTO Provider No. 52146 |CRICOS Provider No. 02789G| Page 3 | 29  Candidate Details Assessment  –  BSBMKG506: Plan market research needs Please complete the following activities and hand in to your trainer for marking. This forms part of your assessment for BSBMKG506: Plan market research needs. Name: _____________________________________________________________ Address: _____________________________________________________________  _____________________________________________________________ Email: _____________________________________________________________ Employer: _____________________________________________________________ Declaration I declare that no part of this assessment has been copied from another person’s work with the exception of where I have listed or referenced documents or work and that no part of this assessment has been written for me by another person. Signed: ____________________________________________________________ Date: ____________________________________________________________ If activities have been completed as part of a small group or in pairs, details of the learners involved should be provided below; This activity workbook has been completed by the following persons and we acknowledge that it was a fair team effort where everyone contributed equally to the work completed. We declare that no part of this assessment has been copied from another person’s work with the exception of where we have listed or referenced documents or work and that no part of this assessment has been written for us by another person. Learner 1: ____________________________________________________________ Signed: ____________________________________________________________ Learner 2: ____________________________________________________________ Signed: ____________________________________________________________ Learner 3: ____________________________________________________________ Signed: ____________________________________________________________  Page | 4 RTO Provider No. 52146 |CRICOS Provider No. 02789G| Page 4 | 29  Competency Record to be completed by Assessor Learner Name: _______________________________________________________ Date of Assessment: _______________________________________________________ The learner has been assessed as competent in the elements and performance criteria and the evidence has been presented as; Assessor Initials Authentic Valid Reliable Current Sufficient Learner is deemed: COMPETENT NOT YET COMPETENT (Please circle) If not yet competent, date for re-assessment: ____________________________________ Comments from Trainer / Assessor:  __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Assessor Signature:  ________________________________________________________  Page | 5 RTO Provider No. 52146 |CRICOS Provider No. 02789G| Page 5 | 29  Observation/Demonstration Throughout this unit, you will be expected to show your competency of the elements through observations or demonstrations. Your instructor will have a list of demonstrations you must complete or tasks to be observed. The observations and demonstrations will be completed as well as the activities found in this workbook. An explanation of demonstrations and observations: Demonstration is off-the-job A demonstration will require:    Performing a skill or task that is asked of you    Undertaking a simulation exercise Observation is on-the-job The observation will usually require:    Performing a work based skill or task    Interaction with colleagues and/or customers Your instructor will inform you of which one of the above they would like you to do. The demonstration/ observation will cover one of the unit’s elements.  The observation/demonstration will take place either in the workplace or the training environment, depending on the task to be undertaken and whether it is an observation or demonstration. Your instructor will ensure you are provided with the correct equipment and/or materials to complete the task. They will also inform you of how long you have to complete the task. The learner must demonstrate they can: 1.   Identify market research needs 2.   Define market research objectives 3.   Define data gathering approaches 4.   Develop market research plan The learner must also demonstrate the following skills:    Reading    Writing    Oral Communication    Numeracy    Interact with others
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