Integrating Social Media with Radio Listening

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1. S T E P H A N I E G R I F F I N P R O F E S S O R B U R N S 2 4 A P R I L 2 0 1 3 M S S 4 9 5 C O N S U L T A N T R E P O R T B R I E F Integrating Social Media with…
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  • 1. S T E P H A N I E G R I F F I N P R O F E S S O R B U R N S 2 4 A P R I L 2 0 1 3 M S S 4 9 5 C O N S U L T A N T R E P O R T B R I E F Integrating Social Media with Radio Listening
  • 2. The Break Down  Problem:  Decrease in number of listeners (specifically music format)  Alternative ways to listen to music (i.e. Pandora, Spotify, iPods)  Solution:  Allow individuals to connect social media with online radio  Sign in & connect with Facebook/Twitter  News Feed/Online Activity  Influence/Sharing with Friends
  • 3. How the Solution Will Look Like
  • 4. The Listening Page
  • 5. The Listening Page Sign in & connect with Facebook and Twitter What’s Coming Up Next…
  • 6. On Your Social Media Sites Facebook Twitter Stephanie Griffin is listening to “Mirrors” by Justin Timberlake on KC 101 Direct links to artists’ social media sites and radio station website*
  • 7. Overall Goal Inspired by other industries Connecting via Social Media Radio Listening= Interactive Experience
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