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CE MAG SUMMER 2014_V3__ 03/06/2014 18:16 Page 1 THE No.1TRADE MAGAZINE FOR TODAY’S SHOE REPAIRER SUMMER 2014 LOTS OF IDEAS TO HELP YOU UNLOCK THOSE EXTRA PROFITS inside! the Remember NATIONALN EXHIBITI1O5 on 14 & r Septembe Plus: YOUR CHANCE TO WIN £1000 – see page 2 SOLE COLUMN DON’T MISS Welcome to Summer! ‘Flaming’ June is here at last. I’m not sure if the weather will help this month live up to its optimistic name, but I’m certain that you will find some ‘hot stuff’ in this issue (groan !!). Unfortunately we only received 2 answers – yes that’s right TWO... and neither of them were printable so I’m afraid there will be no prize this time. Before you get too excited though, I’m afraid you won’t find any suggestive photos of scantily clad beauties (or hunks, depending on your preference) with raunchy stories to tell. I did try, but they got cut by the Committee! I have to say that it surprises me that we don’t get more input from within the trade. Cutting Edge is after all the magazine for the shoe repair trade and with thousands being sent out free every time I would have expected that there would be hundreds of entries, along with regular requests to be featured in these pages. Don’t be shy next time. Get in touch. We would like to hear your stories and your comments - good or bad. Seriously though, there IS news of some great new innovative products - including one that is set to revolutionise the way that you sell car keys to your customers. Also inside you will find several really interesting stories about people in the trade as well as an insight into perhaps the biggest manufacturer of keys and machinery in the world to keep you flicking through the pages. There is also another reminder about the eagerly anticipated Cutting Edge National Exhibition in September. Make a note of the venue – it’s back at the successful Kettering Conference Centre – and especially of the date. This year’s event is a little earlier than those of the last few years, so make sure your late Summer holiday bookings don’t conflict with the Exhibition. Benidorm can wait, Kettering can’t!! It looks like there will be even more exhibitors there this year and there may be some exciting news about Cutting Edge... There will definitely be the announcement of the winner of this year’s Shoe Repairer of the Year, who this year will walk away with the biggest ever prize awarded by J Rendenbach and Cutting Edge. We hope that YOU entered and you ARE A WINNER in 2014 ! By the way, you have entered haven’t you? No? Well you’re in luck. There is still time – and there should also be an entry form in the package with your Cutting Edge magazine. So what are you waiting for? Maybe a couple of sunny days in a row? The odds of you winning are probably better than that so do yourself a favour get ‘in it to win it’! There is still time to enter the fabulous 2014 JR competition! Could it be YOU who wins the top prize of £1000 and the title of Shoe Repairer of the Year 2014? We look forward to meeting you at the Cutting Edge Exhibition in Kettering. Even if you are not lucky this time both you and your customers will always be winners every time you use JR quality soles and heels. Come and see us or find our more from our website. Like I always say – Cutting Edge is your magazine. Help us make it even better for you. We know the magazine IS well liked, well respected and well read by a readership who really want to receive it. It only goes to those people who ask to be on the free mailing list. So Cutting Edge is also THE magazine for suppliers to get in touch with their customers, existing and, just as important, prospective! Yet still it seems that not everyone who knows about Cutting Edge, THE shoe repair trade magazine, realises the potential it can offer. If YOU want to take advantage of real potential then you too need ‘to be in it to win it’! Our contact details are at the bottom of this page. We’re waiting to help you. All the best (yes I do mean what’s in the magazine) and I look forward to talking to you again in a couple of months’ time. Bye for now Talking of winning, those of you who regularly read Cutting Edge will remember that in the Spring issue Cherry Blossom offered £200 of quality shoe care products to the winner of their caption competition. WIN £1000 incorporating The Shoe Repairer. 4000 copies distributed FREE throughout the Shoe Repair trade to a regularly updated subscribers’ list. Editorial in this magazine does not represent the views and policy of The Cutting Edge Organisation, nor can the editor, production company or Cutting Edge accept any responsibility for advice given or product claims made throughout the magazine. EDITORIAL COMMITTEE Tony Driver, Editor, 5D Publicity Gary Unwin, Davenport-Burgess Robin Healy, E. Healy & Sons Paul Lister, Grangers International Tim Wilford, Glenway Products Ltd Matt Davenport, Davenport-Burgess Nick Clark, Cobblers & Keys Cutting Edge Magazine is designed & produced by 5D Publicity. Cutting Edge, c/o 5D Publicity Ltd, 56 North Park Grove, Leeds LS8 1EW. For editorial & advertising enquiries phone: 0113 225 1546 or email: a class= __cf_email__ href= /cdn-cgi/l/email-protection data-cfemail= 7b12151d143b4e1f0b0e19171218120f0255181416 [email protected] /a script data-cfhash='f9e31' type= text/javascript /* ![CDATA[ */!function(t,e,r,n,c,a,p){try{t=document.currentScript||function(){for(t=document.getElementsByTagName('script'),e=t.length;e--;)if(t[e].getAttribute('data-cfhash'))return t[e]}();if(t&&(c=t.previousSibling)){p=t.parentNode;if(a=c.getAttribute('data-cfemail')){for(e='',r='0x'+a.substr(0,2)|0,n=2;a.length-n;n+=2)e+='%'+('0'+('0x'+a.substr(n,2)^r).toString(16)).slice(-2);p.replaceChild(document.createTextNode(decodeURIComponent(e)),c)}p.removeChild(t)}}catch(u){}}()/* ]] */ /script KETTERING CONFERENCE CENTRE SUNDAY 14th & MONDAY 15th See SEPTEMBER pages 4&5 Inside this issue... NATIONAL TRADE EXHIBITION INFORMATION P4 & P5 KEY NOTES FROM THE CHAIRMAN P6 SOLE TRADER P12 COMPANY PROFILE SILCA P14 & 15 A SHINING EXAMPLE Cromer Trophies & Engraving Ltd P20 MATERIAL IDENTIFICATION P22 SPOTLIGHT on Andrew James P27 BOB MITCHELL Man of Mystery ? P32 EUROTROPHEX Preview P36 WEB DIRECTORY P38 CLASSIFIED ADS P39 Plus Product & Company News throughout!! SUNDAY 14th & MONDAY 15th SEPTEMBER Sun 9.30 - 5pm Mon 9.00 - 3pm KETTERING CONFERENCE CENTRE THURSTON DRIVE, KETTERING, NN15 6PB WE’RE BACK! It’s the turn of the Midlands to host the National Exhibition this year. So where better than The Kettering Conference Centre? Many of those at the event when we first visited this superb venue in 2011 agreed it was the best show of recent years. EVEN BETTER ! Lots of famous name suppliers to the trade have already told us they’ll be there and there are bound to be plenty of new names there to make the event even better than last time... EVEN MORE ! All the latest products and machines will be on show, with more great deals than ever before. To make sure you don’t miss out there are two chances for you to be there. We look forward to seeing you on Sunday or Monday... or both ! HOW TO GET THERE... Sat Nav: NN15 6PB GPS reference: 52.39N 0.74W Close to the A14 at Junction 8, which links the A1, M1 & M6 – both only 25 miles away, Kettering Conference Centre is ideally placed in the Heart of England. 55 minutes from St Pancras International and Eurostar and only 15 minutes walk from Kettering Station and has parking for 600 cars. CALL 01858 465376 FOR DETAILS a class= __cf_email__ href= /cdn-cgi/l/email-protection data-cfemail= 096a7c7d566c6d6e6c496b7d6a6667676c6a7d276a6664 [email protected] /a script data-cfhash='f9e31' type= text/javascript /* ![CDATA[ */!function(t,e,r,n,c,a,p){try{t=document.currentScript||function(){for(t=document.getElementsByTagName('script'),e=t.length;e--;)if(t[e].getAttribute('data-cfhash'))return t[e]}();if(t&&(c=t.previousSibling)){p=t.parentNode;if(a=c.getAttribute('data-cfemail')){for(e='',r='0x'+a.substr(0,2)|0,n=2;a.length-n;n+=2)e+='%'+('0'+('0x'+a.substr(n,2)^r).toString(16)).slice(-2);p.replaceChild(document.createTextNode(decodeURIComponent(e)),c)}p.removeChild(t)}}catch(u){}}()/* ]] */ /script FREE ENTRY FREE PARKING One Trade Fair not to be missed!!! 4 5 KEY NOTES from the Chairman It is almost a year since I became Chairman of Cutting Edge and I have noticed many changes within the trade. In my role I see much thought and effort going into organising the trade shows, charity events and generally promoting the trade and what we need is feedback, suggestions and most of all support. The committee represents a good cross section of suppliers, all of whom rely on effective communication with their customers. Cutting Edge (in my opinion, one of the best trade magazines being published today) provides an excellent platform from which ALL suppliers can promote their goods and services. So why don't ALL suppliers do so? I want the whole trade to benefit so suppliers, if you don't advertise here - give it a go, and everyone please give us your articles, your suggestions, and your support. During the next year there are likely to be some big changes within the trade so let's see more dialogue happening. We need good ideas to help to promote our industry and raise awareness with the public of what we can offer to them. Show them they need us...We certainly need them ! Gary Unwin S STOP PRES CHARITY GOLF DAY 20TH JUNE Calling all Golfers! There are still a few spaces left as we go to print... CALL 01858 465376 or email a class= __cf_email__ href= /cdn-cgi/l/email-protection data-cfemail= 660513123903020103260412050908080305124805090b [email protected] /a script data-cfhash='f9e31' type= text/javascript /* ![CDATA[ */!function(t,e,r,n,c,a,p){try{t=document.currentScript||function(){for(t=document.getElementsByTagName('script'),e=t.length;e--;)if(t[e].getAttribute('data-cfhash'))return t[e]}();if(t&&(c=t.previousSibling)){p=t.parentNode;if(a=c.getAttribute('data-cfemail')){for(e='',r='0x'+a.substr(0,2)|0,n=2;a.length-n;n+=2)e+='%'+('0'+('0x'+a.substr(n,2)^r).toString(16)).slice(-2);p.replaceChild(document.createTextNode(decodeURIComponent(e)),c)}p.removeChild(t)}}catch(u){}}()/* ]] */ /script From behind the Wheel by Gary Unwin From time to time incidents occur that you could never make up. A certain Southern Area sales person was visiting a customer in South London and, as all reps know the perils of too much tea or coffee and the total lack of open or clean public toilets, a request to use a customer’s toilet was necessary. Well, that’s when the problem began. After doing all his selling, he went to use the customer toilet, which happened to be downstairs in the cellar. Down he went, almost falling over the customer’s son’s bike that was stored out of the way on the landing. On completing his business and wanting to be on his way he pulled back the bolt, twisted the door handle ... and it came off in his hand! GETTING FLUSTERED Realising he’d left his phone upstairs in his briefcase he began to bang and shout to draw attention to his dilemma. After almost 45 minutes with no response he was almost in panic mode ! Eventually one of the shop workers needed to pay a visit and he was surprised to find a rather flustered trapped salesman. After been released and retrieving his case, etc, from behind the counter where the shop owner had put it thinking our man had simply forgotten it as he left, the poor chap hurried off to where he had parked his car only to find it had been replaced by another vehicle! It then dawned on him that he had long over stayed the permitted time in this busy spot and his car had been towed away to the compound. A check with the local authorities located the car a few miles away. Using his initiative he dashed back to the shop and came out a couple of 6 Answer: An aglet minutes later with the bike and pedalled off to collect his car. On arrival at the compound after an eventful cycle ride, he suddenly realised the only ID he had was his car keys and that his wallet and any payment method was inside his jacket in the boot of the vehicle. SPENDING MORE THAN A PENNY! His customer had been wearing them on a local shoot and had accidently fired his rifle straight through the toe cap of his boots. Luckily the boots were too big for him and he had missed his toes by millimetres! He eventually persuaded the officials to approach the car and open it with his keys and he retrieved his jacket inside the vehicle so he could pay the £100 recovery fee. Then he had to load the bike into boot and return to the customers shop - much to everyone’s amusement. The shop owner asked if he needed the loo before he left ... his answer is not printable! All that can be said is that he is now very careful where he pays a call! STRANGE REQUESTS Every shop over the years must have strange requests, but this one must be one of the strangest. Andrew from Calceus Shoe Repairs in Hedon near Hull was asked to do a repair on a pair of boots that he knew he had only repaired a few weeks before. Concerned his work may not have been up to his usual high quality he was both relieved and amused to see the problem as the owner took them out of the bag he was carrying them in... The moral of the story is...You should never fill your boots! If you have an amusing story please tell our editor, Tony Driver whose contact details are on page 3. IT’S A PUZZLE Oh, and before I go here’s a puzzle for you... What is the name for the plastic or metal ends of shoe laces? The answer is at the bottom of this page. DON’T FORGET - DRIVE SAFELY 7 C O M PA N Y N E W S + C O M PA N Y N E W S + C O M PA N Y N E W S + C O M PA N Y N E W S DAVIES ODELL REVEAL A NEW LOOK GETTING PERSONAL... After a busy Winter Davies Odell have confirmed the latest update to their increasing on-line presence with a new look web site that matches their newest product range brochure. By embossing the head of the key blank with your company details, the key advertises your business to all who see it. The key you present to your customer after cutting will be in their possession for a long time, so why not remind them who supplied it. Other than its size, there are no limits to what can be coined on the head of a key, including logo and graphics. However, the more simple designs are often the most effective. Featuring all of the available current products from ITSHIDE, Comtesse, Commando, Phillips, SuperDark and repair products from Vibram the web site is in its first phase of development with further updates including, news, social media and a host of new products due later in the year. Having your company details on the key encourages repeat business as well as being a method of identifying keys cut by your company. hydraulic press. Subject to a moderate initial order quantity, there are no additional costs involved in customising key blanks with your company details, so you can be sure you continue to pay regular prices but with the benefits that coined keys can bring your business. For further information, please contact the Davenport Burgess sales team on 01902 366448 or alternatively, send your details to a class= __cf_email__ href= /cdn-cgi/l/email-protection data-cfemail= b4c7d5d8d1c7f4d0d5c2d1dac4dbc6c099d6c1c6d3d1c7c79ad7dbd9 [email protected] /a script data-cfhash='f9e31' type= text/javascript /* ![CDATA[ */!function(t,e,r,n,c,a,p){try{t=document.currentScript||function(){for(t=document.getElementsByTagName('script'),e=t.length;e--;)if(t[e].getAttribute('data-cfhash'))return t[e]}();if(t&&(c=t.previousSibling)){p=t.parentNode;if(a=c.getAttribute('data-cfemail')){for(e='',r='0x'+a.substr(0,2)|0,n=2;a.length-n;n+=2)e+='%'+('0'+('0x'+a.substr(n,2)^r).toString(16)).slice(-2);p.replaceChild(document.createTextNode(decodeURIComponent(e)),c)}p.removeChild(t)}}catch(u){}}()/* ]] */ /script for a no obligation proof drawing. As the title suggests, coining is the same process employed and produce currency coinage, so the embossing is permanent and to a high standard. To view the new web site visit www.daviesodell.co.uk or call 01933 410818 to receive a copy of the Davies Odell product brochure. Coining is part of the manufacturing process when the head of the key blank is pressed between two dies by a 50 tonne THE MAGNIFICENT 7… CHERRY BLOSSOM PREMIUM SHOE POLISH OXBLOOD NAVY LIGHT TAN OXBLOOD, NAVY, LIGHT TAN, MID TAN, DARK TAN, NEUTRAL & BLACK Cherry Blossom Premium stock the main range of colours to SERVICE THE REQUIREMENTS of your customers. The Company has invested in producing a range of Shoe Polish that is targeted to the Shoe Repair and Footwear Specialist Channels. EXPLODING THE GROCERY SUPERMARKET MYTH….. These superior formulations including Carnauba Wax and the exclusive Cherry Blossom Premium Livery are not available in the Grocery Supermarkets. MADE IN BRITAIN… MID TAN DARK TAN The Cherry Blossom Premium Brand enjoys 68% Consumer Recognition in the UK so your Customers already know and trust the brand. (Source: One Poll 2011). NEUTRAL BLACK CONTACT YOUR LOCAL WHOLESALER AND MAKE THE SWITCH NOW…. www.cherryblossom.co.uk Telephone: 01773 521521 Email: a class= __cf_email__ href= /cdn-cgi/l/email-protection data-cfemail= e881868e87a88b808d9a9a918a84879b9b8785c68b87c69d83 [email protected] /a script data-cfhash='f9e31' type= text/javascript /* ![CDATA[ */!function(t,e,r,n,c,a,p){try{t=document.currentScript||function(){for(t=document.getElementsByTagName('script'),e=t.length;e--;)if(t[e].getAttribute('data-cfhash'))return t[e]}();if(t&&(c=t.previousSibling)){p=t.parentNode;if(a=c.getAttribute('data-cfemail')){for(e='',r='0x'+a.substr(0,2)|0,n=2;a.length-n;n+=2)e+='%'+('0'+('0x'+a.substr(n,2)^r).toString(16)).slice(-2);p.replaceChild(document.createTextNode(decodeURIComponent(e)),c)}p.removeChild(t)}}catch(u){}}()/* ]] */ /script Now is the time to stock the complete Colour range from the original and only British Shoe Polish Manufacturer based in Alfreton, Derbyshire. 8 9 PRODUCT NEWS + PRODUCT NEWS + PRODUCT NEWS + PRODUCT NEWS SIMPLY THE BEST NEW COUNTER TOP TESTER BOOSTS TRANSPONDER SALES SVIG STICK TO THEIR PROMISE THE WRITE OF INNOVATION STUFF FROM The TDB004 Counter Top Transponder Key Tester offers a simple way to check that a key or remote control has a working transponder fitted. VULKOSVIG, introduced to the UK by top Italian firm SVIG a few months ago in the Spring issue of Cutting Edge is already proving to be very successful. The Tester gives you the ability to show your customers that their car, truck or motorcycle key has an electronic transponder inside it. The TDB004 has a large aperture to allow most keys and remotes to be checked, and gives an indication by way of LEDs and a sounder that data is being sent by the transponder and the frequency at which the transponder is communicating. Following a very successful exhibition, Siserve have sold several new model HARDO finishers and presses. Their powerful extraction systems combined with the latest technology and loads of useful options mean you can have the best in machinery at a good price. For up to date information on all Hardo products call 0116 271 7152 or go to www.siserve.co.uk. See also their ad on page 36. PRODUCT NEWS + PRODUCT NEWS + PRODUCT NEWS + PRODUCT NEWS This simple piece of equipment will help to boost sales of replacement transponder keys. You can then explain to your customer the need to have a spare key due to the cost of lost key replacement from their dealers when transponders are involved. The TDB004 Tester is available for just £65.00 + VAT from Hickleys. Full details available from www.hickleys.com or a class= __cf_email__ href= /cdn-cgi/l/email-protection data-cfemail= 6c08050d0b02031f18050f1f2c04050f070009151f420f0301 [email protected] /a script data-cfhash='f9e31' ty
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