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   QUT Digital Repository: http://eprints.qut.edu.au/ White, Katherine M. and Smith, Joanne K. and Terry, Deborah J. and Greenslade, Jaimi H. and McKimmie, Blake M. (2009) Social influence in the theory of planned behaviour : the role of descriptive, injunctive, and ingroup norms.  British Journal of Social Psychology, 48(1). pp. 135-158. © Copyright 2009 British Psychological Society     1 Running head: SOCIAL INFLUENCE IN THE TPB Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and ingroup norms Katherine M. White 1 , Joanne R. Smith 2 , Deborah J. Terry 3 , Jaimi H. Greenslade 3 , & Blake M. McKimmie 3 1 Queensland University of Technology 2 University of Exeter 3 University of Queensland   2 Author note Address correspondence to: Katherine M. White, School of Psychology and Counselling, Queensland University of Technology, Brisbane, Queensland 4034, Australia. Email: km.white@qut.edu.au. The authors would like to thank Jackie Wellen for her assistance in data collection.   3 Abstract The present research investigated three approaches to the role of norms in the theory of  planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 & 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of descriptive and injunctive norms (personal and social) and the moderating role of self-monitoring on norm-intention relations. Study 2 examined the role of group norms and group identification and the moderating role of collective self on norm-intention relations. Both studies demonstrated support for the TPB and the inclusion of additional normative variables: attitudes, perceived behavioural control, descriptive and  personal injunctive norms (but not social injunctive norm) emerged as significant independent  predictors of intentions. There was no evidence that the impact of norms on intentions varied as a function of the dispositional variables of self-monitoring (Study 1) or the collective self (Study 2). There was support, however, for the social identity approach to attitude-behaviour relations in that group norms predicted recycling intentions, particularly for individuals who identified strongly with the group. The results of these two studies highlight the critical role of social influence processes within the TPB and the attitude-behaviour context.
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