What Matters To Moms: A Profile of Their Consumer Behaviour

of 59

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
PDF
59 pages
0 downs
26 views
Share
Description
In late April, Mom Central Consulting conducted a study of 1132 moms from across the country to get a better understanding of how Canadian moms were tackling motherhood and how it impacts her relationship with brands. Through this study, Mom Central identified six consumer segments ranging from the Anti-Consumer mom who has younger kids and is struggling to find balance to the Experienced mom who is active on social media and is a resource for friends. This presentation highlights the findings that were released in early June 2013. The full study will be available in September 2013.
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks