What Matters To Moms: A Profile of Their Consumer Behaviour

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In late April, Mom Central Consulting conducted a study of 1132 moms from across the country to get a better understanding of how Canadian moms were tackling motherhood and how it impacts her relationship with brands. Through this study, Mom Central identified six consumer segments ranging from the Anti-Consumer mom who has younger kids and is struggling to find balance to the Experienced mom who is active on social media and is a resource for friends. This presentation highlights the findings that were released in early June 2013. The full study will be available in September 2013.
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